Forrester's Customer Success Executive Primer
In the Age of the Customer, the mission of a customer success organization is to proactively engage with their customers and help them realize the business value from their applications. Successful operations correlate to increased retention, revenue, and advocacy, which can positively impact new sales. This whitepaper from Forrester Research provides a primer on Customer Success.
What are the business benefits to Customer Success?
What are the challenges of adopting Customer Success programs?
What is the right profile of a CSM?
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